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“姜山如此多嬌”走馬文化創(chuàng)意大賽圓滿落幕

信息發(fā)布：征集碼頭網(wǎng) 點(diǎn)擊次數(shù)：5045 更新時(shí)間：2025-10-29

--青春創(chuàng)意為古鎮(zhèn)注入新活力--
10月22日上午，首屆“姜山如此多嬌”走馬文化創(chuàng)意大賽頒獎(jiǎng)典禮暨非遺集市在寧波諾丁漢大學(xué)新國(guó)際會(huì)議中心（NICC）盛大啟幕。本次大賽致力于推動(dòng)現(xiàn)代文化與走馬塘村千年古村文化、進(jìn)士文化深度融合，生動(dòng)展現(xiàn)了校地合作在賦能地方文化品牌建設(shè)、服務(wù)國(guó)家品牌發(fā)展戰(zhàn)略方面的豐碩成果。
頒獎(jiǎng)典禮上，一批優(yōu)秀文創(chuàng)作品脫穎而出。設(shè)計(jì)者們以宋韻美學(xué)為靈感，運(yùn)用極簡(jiǎn)設(shè)計(jì)融合墨色韻味，為走馬塘的Logo、IP形象及插畫注入全新巧思，既呼應(yīng)了進(jìn)士文化的筆墨精神，也讓古村文化更加貼近年輕一代。其中，張棋嘉的官帽Logo設(shè)計(jì)、楊加琪與寇馨元的盲盒手辦公仔、潘越與葉瑞恒的聯(lián)名創(chuàng)意設(shè)計(jì)脫穎而出，榮獲一等獎(jiǎng)。
具體獲獎(jiǎng)名單如下：
?一等獎(jiǎng)（3組）：張棋嘉；楊加琪、寇馨元；潘越、葉瑞恒。
?二等獎(jiǎng)（5組）：陳怡嘉；鄧萱、時(shí)一博；黃子奕；張婧桐、朱奕豪；張奕。
?三等獎(jiǎng)（5組）：孫奕辰、馬銘苑；李景豐；高伯杭；林檎；林民培。
一等獎(jiǎng)?lì)C獎(jiǎng)?wù)掌?/span>
同期開啟的非遺集市成為師生互動(dòng)的熱門場(chǎng)所。近10個(gè)攤位共同打造沉浸式古街場(chǎng)景，非遺傳承人現(xiàn)場(chǎng)搭建“灶臺(tái)”，指導(dǎo)中外學(xué)生親手制作進(jìn)士糕。在非遺互動(dòng)體驗(yàn)區(qū)，寧波箜篌非遺傳承人陳莉娜帶領(lǐng)團(tuán)隊(duì)開展演奏與體驗(yàn)活動(dòng)，讓中外師生近距離感受非遺文化的獨(dú)特魅力。
大賽歷程
“姜山如此多嬌”走馬文化創(chuàng)意大賽于2025年6月正式啟動(dòng)，期間，學(xué)院老師多次組織參賽學(xué)子赴走馬塘村開展實(shí)地調(diào)研，為創(chuàng)作積累靈感與素材。大賽共收到了來自全校學(xué)生的13件作品。10月21日，姜山鎮(zhèn)與寧波諾丁漢大學(xué)理工學(xué)院共同組成評(píng)審委員會(huì)，通過初評(píng)、展示、復(fù)評(píng)等環(huán)節(jié)，對(duì)參賽作品進(jìn)行線下評(píng)審。
此前，寧波諾丁漢大學(xué)理工學(xué)院與姜山鎮(zhèn)走馬塘村已開展多次校地合作，包括理工學(xué)院復(fù)習(xí)季美食節(jié)、“樂與理的和諧”系列之“箜篌戶外課堂”等活動(dòng)。2025年4月30日，雙方正式簽署合作協(xié)議，共同推動(dòng)地方文化傳承與鄉(xiāng)村振興。此次走馬文化創(chuàng)意大賽進(jìn)一步促進(jìn)了“進(jìn)士文化”和“非遺箜篌”走向國(guó)際舞臺(tái)。
寧波諾丁漢大學(xué)理工學(xué)院人力資源與文化副院長(zhǎng)杜海南博士提到：“該活動(dòng)的意義在于讓東方古村遇見國(guó)際化校園，讓學(xué)生能通過想象力和創(chuàng)意致力于鄉(xiāng)村振興，達(dá)到中西合璧、文化互鑒的效果，也非常符合理工學(xué)院致力于中西文化傳播的使命！”
大賽雖已落幕，但創(chuàng)意的種子已在古鎮(zhèn)生根發(fā)芽。未來，我們期待更多青春力量與地方文化碰撞出精彩火花，共同書寫城鄉(xiāng)融合發(fā)展的嶄新篇章！
English Version:
The Jiangshan So Picturesque-Zouma Cultural Creativity Competition Concludes Successfully
The"Jiangshan,So Picturesque"Zouma Cultural and Creative Competition concluded successfully with an award ceremony and Intangible Cultural Heritage Fair on the morning of October 22.Held at the University of Nottingham Ningbo China's New International Conference Centre(NICC),the event celebrated the deep integration of modern culture with the millennial village and imperial scholar culture of Zoumatang Community,showcasing the fruitful results of university-local collaboration in empowering local cultural brand building.
At the ceremony,a number of outstanding cultural and creative works were recognized.The designers drew inspiration from Song Dynasty aesthetics,using minimalist design fused with the charm of ink tones to inject fresh ingenuity into Zoumatang's logos,IP images,and illustrations.This approach not only echoed the brush-and-ink spirit of traditional culture but also made the ancient village culture more relatable to the younger generation.First prizes were awarded to Zhang Qijia for his official hat logo design,Yang Jiaqi and Kou Xinyuan for their blind box figurines,and Pan Yue and Ye Ruiheng for their co-branded creative designs.
The specific list of winners is as follows:
First Prize(3 groups):Zhang Qijia;Yang Jiaqi&Kou Xinyuan;Pan Yue&Ye Ruiheng.
Second Prize(5 groups):Chen Yijia;Deng Xuan&Shi Yibo;Huang Ziyi;Zhang Jingtong&Zhu Yihao;Zhang Yi.
Third Prize(5 groups):Sun Yichen&Ma Mingyuan;Li Jingfeng;Gao Bohang;Lin Qin;Lin Minpei.
The concurrently held Intangible Cultural Heritage Fair became a popular hub for staff and student interaction.Nearly ten stalls created an immersive ancient street scene,where heritage practitioners set up a live demonstration station to guide Chinese and international students in making Jinshi Cakes.Ningbo Konghou inheritor Chen Lina and her team also performed and led workshops,offering all participants an up-close experience with this unique art form.
Competition Timeline:
The Jiangshan So Picturesque-Zouma Cultural Creativity Competition was officially launched on 2025 June 13.Throughout the event,participating students conducted field research in Zoumatang Community to gather inspiration and material for their creations.In total,13 entries from students across the university were submitted.On October 21,a joint judging committee formed by Jiangshan Town and the Faculty of Science and Engineering evaluated the submissions through a process that included an initial review,presentations,and a final re-evaluation.
Prior to this,the Faculty of Science and Engineering had already collaborated with Jiangshan Town Zoumatang Community on several initiatives.These included FoSE Stress Release POP-UP Festival and“A Journey into Music and Sensibility Stepping into Zoumatang to Appreciate Konghou”.On 2025 April 30,the two parties formalized this partnership by signing a cooperation agreement to promote local cultural preservation and rural revitalization.This Zouma Cultural Creativity Competition further facilitated the imperial scholar culture and the intangible cultural heritage of Konghou to the international stage.
Dr Hainam Do,Associate Dean for People and Culture at the Faculty of Science and Engineering,emphasized how special this event is.“It beautifully brings together an ancient Eastern village with an international community,giving students a wonderful chance to participate in rural revitalization through their imagination and creativity.This creates a special blend of Chinese and Western elements and encourages cultural exchange.It perfectly reflects the faculty’s goal of sharing and celebrating both Chinese and Western cultures!”

Though the competition has concluded,the seeds of creativity it planted in the ancient town will continue to grow.We anticipate future collaborations where youthful innovation and local culture meet,promising to write an exciting new chapter in integrated urban-rural development.

https://mp.weixin.qq.com/s/q6xjLjbCmB_vt_51lQWDIA